Posts Tagged ‘video’

Is Your Site Stale, Part II: Things to Do

Saturday, September 6th, 2008

The Internet has transformed into an interesting playground. Various tools – or toys depending on how you look at it – have enabled people to generate creative streams of content. From the now widely accepted blog to increasingly popular tools such as YouTube, your web site is your canvas. So, what are some "brushes" to paint your canvas with? Below are the top five methods of freshness that we like to advocate to our clients. (more…)

The Power of Testimonials

Saturday, September 6th, 2008

Power is the ability to influence and prompt action from others. There are numerous forms of power at your disposal, too. The more powerful forms of power are expert and referent. Expert power is the ability to influence another based on what you know and have experience with. Cavendo, for example, has expert power in that we have extensive knowledge of web design and development.  Referent power, on the other hand, is achieved when others like you. Usually, this is reserved for high-rolling celebrities, politicians and dignitaries. But your organization can have referent power, too. (more…)