Posts Tagged ‘up to date’

The hardest part of keeping a site fresh is setting aside the time to actually do it. At first, it seems like an exercise in futility. You may spend hours every week keeping your site fresh only to see your traffic go nowhere. It can be frustrating. However, keeping your site fresh isn’t an overnight project. It takes persistence and craftsmanship. We can even throw in the old “building a house” cliche. Laying the foundation is the hardest, most time consuming aspect of the process but once it’s done, you can build anything. In other words, you need to establish a foundation on which you can constantly update your web site quickly with useful information. What does this mean exactly? Let’s roll through a list of actions you must take. (more…)

Stale is a word commonly used to describe those old potato chips sitting at the bottom of your pantry. In the case of your web site, staleness takes on a similar meaning. Have you ever found yourself on a company’s web site with its latest press release from 2004? 2004. Four years ago. Four years of seemingly nothing happening at that company. (more…)