Posts Tagged ‘strategy’

Web sites have been around for over 15 years. And in those 15 years, not much has changed. A web site still presents a general set of features that are pretty standardized across all web sites. You visit the homepage to get a quick snapshot of an organization, maybe read some text on a service or offering, read more into the organization’s background, and maybe fill out a form or buy a product.

With the rapid evolution of technology during the so-called Information Age, one would expect web sites to have advanced significantly.

That isn’t the case. So what can you do about it?

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In my world of web creation, there are two broad and simple categories of people: those who can strategically match a web presence to their organizational goals and those who want a web site for the sake of having one.

There are some unique and obvious differences in these two groups. And of course, being "broad" and "simple", these groups do not represent every situation. I use them as general guidelines in judging projects.

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