Posts Tagged ‘measure’

Critical to any successful marketing campaign is a way to measure results. You must know whether your actions are paying off or if they’re headed down the wrong path. Without this knowledge, you’re flying blind.

Fortunately, there are a handful of ways to measure the impact a Facebook presence is having on your organization.

1) Page Statistics

If you setup a page for your company or product, then you open yourself up to a wealth of data. Dubbed "insights," Facebook enables you to view critical visitor statistics of your page. You can see everything from the number of new fans to unique visitors to a breakdown of demographic information.

From a marketing standpoint, this information is extremely valuable. Not only can you track the effectiveness of your page, you can also get detailed information on what type of people those visitors are.

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It’s 2009. A new year. And with each new year, people generally set goals and expectations for the months to come.

What about your web site?

What goals and expectations have you set for your web site that you would like to see happen for 2009?

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Over the past month, in our four-part homepage re-design series, we’ve talked about the need to fight the urge to clutter your homepage with every tidbit about your organization. We also went over how to analyze your audience and competitors in order to craft a sound strategy for designing your homepage.

But you’re not finished.

Once the homepage is built, you’ve just begun. Success on the web depends on a cycle of testing, measuring and fine-tuning. You’ll likely never get your homepage perfect which is why this is a continual process.

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Even if you don’t run a large web site like Amazon or Yahoo, you should still use metrics to measure its effectiveness. Knowing where your visitors are coming from, how many there are, what pages they’re viewing, and how long they stay on your site are vital pieces of data. Let’s roll through why these metrics are important for you to measure: (more…)