In my previous post last week, I talked about using Facebook as a research tool for small businesses. Now I’m going to shift the discussion to implementation.
Facebook is a great way to find a wealth of information, but you want to take action on it. Fortunately, Facebook provides the means and tools needed to build a profile for your organization. Below I offer three ways you can start.
If you thought it was hard trying to convince people to get on LinkedIn, then Facebook must be an impossibility. Well, that may be partially true.
The fact is many businesses are jumping on the Facebook bandwagon. I’m not talking about huge Fortune 500 companies — I’m talking about small businesses.
The problem is, however, that most of these businesses have no idea what to do with Facebook. I would venture to guess that they’re only on it for the ride. Everyone else is doing it, right?
So, this brings me to ask the question: In terms of business, what is Facebook good for? What uses and applications does it have for small business? How can it benefit small business?
As I promised in my last post, I deliver to you a blog success. The extent of this post really goes beyond blogging. It encompasses any sort of content you publish online whether it’s an article, a web page, an e-book and so on.
That’s because this post is about getting traffic. And fast.
That’s one of the primary goals of why we publish content. We want people. Eyeballs to read, digest and interpret our content.
However, for most of us, getting hordes of people into the door is no easy task. Usually, it takes months of maintaining a steady flow of useful content, working connections and responding to reader comments. It’s hard work but it pays off.
But seriously, I want traffic now. I want people reading this post right now.
The biggest complaint about LinkedIn I hear is that people don’t know how to use it. Facebook makes sense. MySpace makes sense. But for some reason there’s a disconnect when it comes to LinkedIn.
For a while, too, I couldn’t see that much value in LinkedIn. The interface was a bit clunky and there didn’t seem to be much you could do with your network.
However, after using LinkedIn aggressively these past months, I know it’s a valuable tool that anyone in business should be using. So here I present my five reasons why you should be on LinkedIn.
Cavendo is a web design, development and strategy firm based out of Northern Virginia in Manassas, VA. We help small businesses, non-profit organizations and local politicians take advatange of the internet. Our focus is on building web sites that are not only pleasing to the eye, but effective as well.
