Archive for the ‘Random Homepage Review’ Category

Continuing with our new weekly series, I review now the homepage of a "landscaping" company. Just to re-cap what this series is all about, I want to provide basic tips on design and usability. I think the best way to accomplish this is by looking at real-life web sites. So, what I do is think of a type of company — this week landscaping — search in Google, and pull up a random web site.

With that said, let’s jump right into it. The company I pulled up this week is Poynter Landscape and Construction. First — the review.

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We’re doing something new here at the Cavendo blog. We’re introducing a new weekly series: Random Homepage Review!

Perhaps I’ll work on the naming in the future, but it perfectly describes what this series is all about. I’ll pick an industry keyword (e.g. COFFEE), search Google for that keyword, pull up a random web site of an organization that is central to that keyword, and pick apart whatever I find.

Why? Most blogs, articles and books out there try to tell you what to do. That’s great – to an extent. To be effective, people must be shown what to do.

And what better way to show people good design and information architecture than by ripping apart someone’s web site?

No – I kid. There will be no ripping. Instead, I’ll point out what I think went wrong with the particular page (more than likely it will be the homepage) and where I think it can be improved.

With that said, I’ll actually jump right into the first Random Homepage Review!

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