Top 10 Reasons Why Prospects Will Leave Your Site
September 6, 2008 - Chris LeCompte
What turns prospects off of your web site? We’ve compiled our own top ten list of tried-and-true reasons why a prospect will leave your web site. Beware – some of these are harsh.
- Your web site looks like it was sloppily put together by your 10-year-old son or daughter.
- Your web site has old, even ancient content that makes one wonder whether your organization still exists.
- Your web site has slow-loading, irritating graphics and gizmos that look like they’ve been transported from 1995.
- Your web site is disorganized and hard to navigate, leaving visitors lost and confused.
- Your web site lacks content of any real substance, and as a result, any value.
- Your web site has no call to action or "next step" instructions for visitors to follow.
- Your web site is missing pages, has bad links or non-functioning tools.
- Your web site doesn’t work in other popular web browsers such as Mozilla Firefox and Apple’s Safari.
- Your web site has nothing for visitors to interact with.
- Your web site doesn’t have a problem with prospects leaving – it has a problem with prospects finding your web site in the first place.
